WHY:  To innovate and improve events you need a tool. EventCanvas is a strategic management template to design events. The EventCanvas provides a common language for events which allows you to have a meaningful conversation with all parties involved, from event owner to supplier. A tool to design better events.


WHAT: The Event Design Certificate Program is an immersive three-day training course that will innovate the industry by teaching a systematic 10 step visual approach to event design for meeting professionals. Program participants will learn critical skills that will enable them to design events based on stakeholder needs and then prototype event designs using the #EventCanvas, a strategic management template for developing new or documenting existing events and conference models.  


Step 1 – Training to achieve the EDC Certificate of Attendance
- Pre-course 90 minute online call with participants and trainers - Immersive 3 day program, complete agenda will be available online – leading to the EDC certificate of attendance - All program course materials  


Step 2 – Application to achieve the EDC Certificate of Achievement and use the CED acronym (CED-Certified Event Designer) as a designation
- Using the #EventCanvas to document / design your case study - 6 months to complete an #EventCanvas of an existing event with support of the #EventCanvas trainers online to achieve the EDC certificate of achievement and use the CED acronym as a designation -Post program online case study review session All successful program participants will be granted 24 continuing education clock hours in Domain G: Meeting & Event Design as defined by the Events Industry Council (EIC). Class sizes for the Certificate in Event Design Program will be kept to a maximum of 25 candidates to provide for maximum interaction, learning and networking opportunities.   



This is a three day program: 20-22 Aug 2020. The program starts each day at 12 PM and ends at 7 PM. This program will be delvered online and program times we refer to will be in Central European Time Zone. (Converted to Eastern Standard Time this means 6 AM to 1 PM EST).




Trainers & Content Provider =  Event Design Collective GmbH

Ruud Janssen, DES, CMM – co-founder Event Design Collective and Roel Frissen, CMM – co-founder Event Design Collective  



This program will be delivered through online. A pre-program online call, asynchronous online training, three days of synchronous training and online project work and coaching after the training.



Event Design Handbook, Roel Frissen, Ruud Janssen & Dennis Luijer



Event Desgn Facilitation Kit 

How does your Event create value roadmap

Use of Mural





The price for this program is 2500 EUR and for MPI members 2000 EUR. 
As part of this online event, the Pre-course reading material (Event Design handbook) as well as the Session Material (Event Desgn Facilitation Kit , How does your Event create value roadmap), retail value of 265 EUR, will be included in the price fo this program. 

Registration can be fulfilled on-line by credit card. You can request an invoice to pay by bank transfer by sending us your invoice details by email to



Distribution & Marketing Partner = Meeting Professionals International  


For more information about the Event Design Certificate Program, please visit our event website: 



By registering you agree to the Event Terms and the Waiver: