Workshop Event Model Generation:

- offers insight in how events create value 

- trains eventprofessionals how to design events

- facilitates the strategic discussion about events

- is a tool for strategic management

What is Event Model Generation?

The event model canvas is a visual chart with elements that describe an event's promise and how the event will help stakeholders get their jobs done, resolve pains and create gains within an established framework of commitment and expected returns.  The canvas articulates how behaviour changes as a result of having participated in the event and states the required levels of satisfaction against expectations.  The canvas also outlines the costs and expected revenues in relation to the customer journey and the instructional design of an event.

The canvas helps organisations align their activities by illustrating potential trade-offs of their events. Building a thorough event model canvas can be achieved through a sequential, 10-step methodology in which the event team systematically analyses, describes and outlines the inputs for the components in the final canvas prototypes.  The methodology employs a range of visual thinking techniques, including empathy mapping, value proposition canvassing, return on investment methodology, business model canvassing, service design canvassing and instructional design modelling.

 

Who should participate?

This workshop is for change-makers who want a hands-on approach to understanding, designing and delivering events that matter by using the event model canvas, which is a strategic management template for developing new or documenting existing events and conference models.

 

Programme:

08.30 Room open

09.00 Start Workshop - introduction Event Model Generation

11.00 How to apply the Event Model Canvas

12.30 Lunch

13.30 Case study announcement

14.30 Case study group work

16.30 Presentation per group

17.30 Wrap up and application

18.00 End of programme

 

Certificate

After the workshop you will receive a Certificate of Achievement.

 

Presenters

The workshop content will be presented to you and faclitated by Ruud Janssen and Roel Frissen, co-founders of Event Model Generation. 

 

Practical Information

The Workshop is an intensive full day programme.

 

Language

The Workshop will be delivered in Dutch. For other languages please contact Ruud Janssen and Roel Frissen. 

 

Value

- Chance to earn 6.5 hours of clock hours in Domain G: Meeting or Event Design
- 8 hour Workshop with the creators of the Event Model Canvas
- 3 month subscription to an Event Model Canvas browser based online collaboration tool in Mural.ly (value = 135 € )
- Certificate of Achievement in Event Design using the Event Model Canvas

- On-line pre and post meeting to enhance the learning and application.

 

Cost

The cost of your participation in this workshop costs 595 EUR (exclusive of VAT) for a full day workshop, including material and documentation, coffee, tea and soft drinks, lunch and drinks and finger food to wrap up the day. 

 

 

Date and time

The Workshop Event Model Generation takes place on Friday 23 January 2015. Start of programme 9.00 h and end of programme 6.00 h

 

Event terms

By pressing 'Finish Registration' you agree to the Event Terms as stated here 

 

Venue

Nyenrode Business University, Breukelen, The Netherlands. This is within 20 minutes proximity of Amsterdam Airport Schiphol.